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Marketing Automation Specialist

VirtuHire · South Africa · Remote · Posted 5 days ago

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About the job

Are you a tech-savvy marketing professional passionate about leveraging automation and AI to drive results? We’re looking for a Marketing Automation Specialist to join our dynamic team and take the lead in creating innovative, data-driven campaigns using GoHighLevel or Instantly, alongside cutting-edge AI tools. Requirements As our Marketing Automation Specialist, you’ll be responsible for designing and executing integrated marketing campaigns that deliver results. Your key responsibilities will include: • Mastering GoHighLevel or Instantly to: • Build and optimize high-performing sales funnels. • Design and implement targeted email marketing campaigns. • Create and manage automated workflows. • Integrate with CRMs and other marketing tools. • Leveraging AI tools (e.g., Jasper, Copy.ai, MidJourney) to enhance creativity, efficiency, and personalization. • Driving multi-channel marketing efforts (email, social media, SMS, etc.) with precision and innovation. • Analyzing campaign performance and delivering actionable insights to optimize results. • Troubleshooting technical issues within the marketing stack and ensuring seamless platform integrations. • Staying on top of the latest trends and technologies in marketing automation to keep us ahead of the curve. What You’ll Bring To excel in this role, you should have: • Proven experience with GoHighLevel or Instantly—this is non-negotiable. • A solid understanding of marketing automation principles and best practices. • Hands-on experience with AI tools and their applications in marketing. • Proficiency in email marketing platforms, social media schedulers, CRM systems, and related tools. • Exceptional technical skills, including software integration and troubleshooting. • Strong analytical abilities with a data-driven mindset. • Outstanding communication and interpersonal skills. • The ability to stay organized and juggle multiple projects with ease. Bonus Points If You Have: • Experience with other marketing automation platforms like ActiveCampaign or Zapier. • API integration expertise. Benefits We’re a forward-thinking, growth-driven team that thrives on innovation and collaboration. In this role, you’ll have the opportunity to work with state-of-the-art tools and contribute to impactful marketing campaigns in a fast-paced, supportive environment.

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