Brand Ambassador, Whisky

Brand Education & Mentoring • Inspire and educate in-market sales team on the brand to generate interest and a robust understanding of qualities/characteristic/heritage. • Execute a mentoring program with key trade customers • Identify and conduct tastings/education for target groups of consumers / opinion leaders. Working with the local sales and marketing teams, identify and target bars and liquor stores, for further development. • Build relationships with the outlet including customer and trade promotions, bar staff and internal staff education and brand visibility. • Convert target consumers and influencers to the brand through tasting and brand education. • Keep an on-going relationship with key flagship bars, outlets & whisky stores. • Represent the brand at key events. • Support the local team in the retail business where possible, with brand visibility, education and communication.   Brand Management/Insight • Support implementation, tracking and evaluation of planned promotional activity in the trade. • Propose, present and trial new brand initiatives, either international best practice or locally-developed. • Provision of market intelligence, investigating, analyzing and reporting on key competitor activity and market dynamics to local brand team and Chivas Brothers. • Highlight and promote the brand activities to relevant media/press contacts. • Present the brand to trade and lifestyle press when/where appropriate opportunities arise.   Social Networking • Update with key events, brand activity and mentoring sessions and maintain and build relationships with key contacts.   Candidate Profile: • A University Degree, preferably in Business, Marketing or Languages. • A self-confident, outgoing individual who actively enjoys building strong relationships. • A self-starter who takes initiative to make things happen – entrepreneurial, enthusiastic, a ‘can do’ attitude. • Maturity and professionalism – strikes an appropriate balance between leveraging conviviality and representing the brand and company in an appropriate manner. • A passion for the bar scene and mixology, and therefore can inspire and connect with the bar community. • A responsible attitude and approach towards alcohol. • Experience of living or studying abroad is preferred. • An interest in whisky. Job Posting End Date: Target Hire Date: 2026-11-02 Target End Date: