Lifecycle Marketing Lead (Disney Entertainment)

Job Posting Title: Lifecycle Marketing Lead (Disney Entertainment) Req ID: 10160963 Job Description: As a Lifecycle Marketing Lead for Disney Entertainment, you will develop and execute sophisticated lifecycle marketing strategies that drive subscriber engagement, retention, and long-term value across Disney+ and Hulu. You will own complex customer marketing programs spanning email, push, and in-product channels while leveraging data, personalization, and experimentation to optimize performance. Working across product, engineering, creative, legal, operations, and marketing teams, you will influence campaign strategy and lead high-impact initiatives. This role reports to the Sr. Manager, Lifecycle Marketing.   Responsibilities • Partner with product and operations teams to prioritize and develop personalization capabilities that support engagement marketing initiatives. • Develop and execute lifecycle marketing programs across email, push, and in-product messaging channels. • Lead cross-functional collaboration with creative, legal, product, engineering, data, and business stakeholders. • Develop audience segmentation strategies to deliver relevant and personalized subscriber experiences. • Design and manage testing roadmaps, including A/B testing frameworks and performance measurement. • Analyze campaign results, customer insights, and behavioral data to identify optimization opportunities. • Report on campaign performance and sizing opportunities against key performance indicators. • Support global lifecycle marketing initiatives and coordinate with international marketing teams. • Communicate recommendations, insights, and business impact through presentations and written materials.   Basic Qualifications • 5+ years of lifecycle, growth, CRM, subscription, or customer marketing experience. • Experience developing and executing multi-channel marketing campaigns. • Experience leveraging data and customer insights to drive marketing decisions. • Experience managing cross-functional partnerships and complex project timelines. • Strong written, verbal, and presentation communication skills. • Experience with CRM and marketing automation platforms. • Demonstrated ability to design, execute, and evaluate testing strategies. • Bachelor's degree in Marketing, Business Administration, Communications, or a equivalent work experience.   Preferred Qualifications • Experience within entertainment, streaming, media, or content marketing. • Experience with Salesforce Marketing Cloud, Braze, or similar platforms. • Experience supporting global marketing programs across multiple regions. • Familiarity with subscriber engagement, retention, and churn mitigation strategies. • Passion for Disney brands and storytelling. • Advanced degree in Marketing, Business, Communications, or a related discipline.   The hiring range for this position in New York, NY is $122,800 to $164,600 per year and in Burbank, CA is $114,400 to $157,100 per year. The base pay actually offered will take into account internal equity and also may vary depending on the candidate’s geographic region, job-related knowledge, skills, and experience among other factors. A bonus and/or long-term incentive units may be provided as part of the compensation package, in addition to the full range of medical, financial, and/or other benefits, dependent on the level and position offered. Job Posting Segment: DEMRKTG Job Posting Primary Business: Disney+ - Media Primary Job Posting Category: Direct-to-Consumer Marketing Growth Acquisition & Retention - Television Employment Type: Full time Primary City, State, Region, Postal Code: New York, NY, USA Alternate City, State, Region, Postal Code: USA - CA - 3800 W Alameda Ave Date Posted: 2026-10-06