Deputy Manager - Product Management

Role Summary:  The Deputy Manager - Product Management will own & support the development, execution, and performance management of the assigned product portfolio through market analysis, product lifecycle management, new product development, competitive intelligence, pricing support, and cross-functional collaboration. The role will contribute to portfolio growth by coordinating product initiatives, supporting product launches, generating actionable market insights, and enabling effective portfolio governance. Roles and Responsibility: A. Portfolio Strategy & Growth ·       Define and execute the portfolio strategy aligned with business objectives, growth priorities, and profitability targets. ·       Identify portfolio gaps, growth opportunities, and white-space opportunities across segments, applications, channels, and geographies. ·       Develop category roadmaps and portfolio plans to drive market share, growth, and portfolio improvement. ·       prioritize investments and initiatives based on market attractiveness, strategic fit, competitive advantage, and commercial potential.   B. Market, Customer & Competitive Insights ·       Generate actionable market, customer, and competitive intelligence to support portfolio decisions. ·       Track market trends, customer needs, industry developments, and emerging technologies. ·       Conduct competitor benchmarking across portfolio, pricing, positioning, value proposition, and go-to-market activities. ·       Translate insights into product, pricing, innovation, and growth opportunities. C. Product Roadmap & Innovation Management ·       Develop and manage product roadmaps aligned with customer needs, market opportunities, and business priorities. ·       Identify, evaluate, and prioritize IPD, NPD, and portfolio enhancement opportunities. ·       Define product concepts, business requirements, target applications, and commercial objectives. ·       Drive innovation pipeline governance from concept through commercialization.   D. Product Development & Commercialization ·       Lead cross-functional product development projects through defined stage-gate processes. ·       Ensure timely completion of development milestones, validation activities, certifications, and launch readiness. ·       Coordinate customer trials, pilot programs, and technical validations. ·       Conduct post-launch reviews and track delivery against approved business cases.   E. Portfolio Lifecycle & SKU Management ·       Manage products across lifecycle stages to maximize growth, profitability, and strategic relevance. ·       Monitor portfolio performance across revenue, volume, margin, inventory, and market adoption. ·       Lead SKU rationalization, portfolio simplification, migration, and phase-out initiatives. ·       Maintain portfolio integrity and product master data governance.   F. Pricing, Profitability & Value Engineering ·       Develop pricing strategies to enhance competitiveness, value capture, and profitability. ·       Conduct pricing analysis, price-volume-mix reviews, and profitability assessments. ·       Identify and deliver VAVE and cost optimization initiatives without compromising customer value. ·       Evaluate business cases, investment returns, and margin improvement opportunities.   G. Value Proposition & Go-to-Market ·       Develop compelling value propositions and positioning strategies for products and solutions. ·       Translate product features into customer and commercial benefits. ·       Define and execute product launch and go-to-market plans. ·       Monitor launch performance and drive corrective actions where required.   H. Product Communication & Capability Building ·       Develop product communication tools, technical literature, sales assets, and training materials. ·       Enable Sales, Marketing, channel partners, and customers through effective product training. ·       Ensure consistency and accuracy of product messaging across all touchpoints. ·       Support customer-facing teams with product expertise and competitive positioning.   I. Portfolio Governance & Business Performance ·       Establish KPIs, scorecards, and performance dashboards for the assigned portfolio. ·       Lead portfolio reviews, PMR discussions, and business performance assessments. ·       Track benefits realisation, portfolio health, innovation pipeline performance, and action closures. ·       Provide management with performance insights, recommendations, and decision support.   J. Compliance, Risk & Quality Management ·       Ensure compliance with applicable quality, regulatory, safety, and legal requirements. ·       Support complaint analysis, corrective actions, and continuous product improvement. ·       Assess product risks throughout development, launch, and lifecycle stages. ·       Ensure robust product documentation, claims management, and certification compliance.   K. Planning, Budgeting & Resource Management ·       Develop annual product plans, launch calendars, and portfolio priorities. ·       Manage product development, research, and market activation budgets. ·       Evaluate investment effectiveness and ensure optimal resource allocation. ·       Support annual planning and long-range business plans.   L. Cross-Functional Stakeholder Management ·       Collaborate closely with Sales, Marketing, R&D, Manufacturing, Supply Chain, Finance, Quality, Procurement, and external partners. ·       Lead cross-functional alignment to ensure successful delivery of portfolio objectives. ·       Manage external agencies, consultants, development partners, and vendors where applicable. ·       Drive accountability, decision-making, and execution discipline across stakeholders.   Skills and Competencies   Portfolio Strategy & Category Management, Product Lifecycle Management, Market & Competitive Intelligence, Product Roadmap & Innovation Management, IPD / New Product Development, Pricing & Profitability Management, Product Launch & Go-to-Market, PMR & Portfolio Governance, Value Engineering (VAVE), and Cross-Functional Stakeholder Management. Core Values for the Role (Aliaxis Values):   Embodies the Aliaxis values of We Care, We Dare, and We Deliver through customer focus, innovation-driven decision making, collaborative leadership, ownership, and execution excellence.