Creative Technologist Manager

Job Description Summary: The Manager, Creative Technology will help advance The Coca-Cola Company’s tech-enabled ecosystem by driving scalable content adaptation, creative automation, and operational excellence across brands, channels, and markets. This role partners closely with MarTech teams, external technology partners, agencies, and cross-functional stakeholders to build and evolve in-house creative technology capabilities that enable faster, more efficient, and more personalized content production at scale. This position plays a critical role in adapting global, local, and customer-led campaigns across shopper, POS, digital, OOH, and retail environments while maintaining Coca-Cola’s creative standards, visual identity systems (VIS), and operational rigor. The ideal candidate thrives in ambiguity, embraces emerging technology, and brings a collaborative, solutions-oriented mindset to building new ways of working within a fast-evolving organization. This role will also help influence upstream creative development to ensure content is designed for customization, adaptability, and AI-enabled production across diverse markets, audiences, and channels. What You Will Do for Us Creative Technology & Capability Building: • Partner with MarTech teams, Adobe, external technology partners, and internal creative stakeholders to develop, integrate, and scale creative technology and AI-enabled workflows across the organization. • Lead the application of Adobe creative and generative AI solutions within Coca-Cola’s content supply chain to improve content personalization, adaptation speed, and operational efficiency. • Support the advancement of in-house creative production and adaptation capabilities that improve speed, consistency, personalization, and operational efficiency. • Prototype, test, and iterate on scalable creative automation and generative content solutions that support campaign execution across channels, customers, and audience segments. • Identify and evaluate emerging creative technology solutions, industry best practices, and agency or platform partners to continuously evolve The Coca-Cola Company’s creative tech and AI capabilities. • Act as a thought leader in testing, learning, and piloting new creative technologies and automation solutions to improve creative operations and content generation at scale. • Help establish and evolve creative technology standards, governance models, and best practices for AI-driven content generation, custom copy, translations, and channel-specific adaptations. • Train, support, and help enable internal creative and marketing teams in the use of Adobe technologies, generative AI tools, and evolving creative workflows. • Stay current on emerging technologies, trends, and innovations in generative AI, creative automation, content supply chains, and digital experience platforms. Content Adaptation & Creative Production: • Leverage master campaign assets across major GOAT campaigns and customer-specific initiatives to generate and adapt national and localized assets across point-of-sale (POS), digital, OOH, and retail environments across both static and motion/animated formats. • Ensure all creative outputs are developed to required production specifications, including appropriate sizing, dielines, file structures, packaging requirements, and channel-specific standards. • Collaborate cross-functionally with internal creative teams, production teams, agencies, and external partners to deliver high-quality adaptations while maintaining critical timelines. • Translate campaign strategies and master creative systems into dynamic, personalized, and scalable content executions across channels and customer touchpoints. • Automate and optimize creative production workflows where appropriate to accelerate timelines while maintaining high creative and production standards. • This is an individual contributor, hands-on keyboard role responsible for directly executing creative adaptations, production builds, and AI-assisted content generation using creative technology tools and platforms. Brand Stewardship & Creative Excellence: • Serve as a subject matter expert in Coca-Cola brand VIS systems and campaign-specific VIS guidelines to ensure consistency, quality, and craft excellence across all adaptations and executions. • Maintain high standards for creative accuracy, craftsmanship, and brand integrity across all deliverables regardless of format, channel, or market. • Ensure brand integrity across AI-generated and adapted content through strong quality control, governance, and workflow management practices. • Ensure adaptations align to established governance, production workflows, and operational standards. Qualifications & Requirements • Bachelor’s degree in Creative Technology, Graphic Design, Digital Media, MarTech, or related field. • 3+ years of experience in creative technology, production design, integrated marketing, content adaptation, or creative operations within an agency, studio, or in-house creative environment. • Advanced proficiency in Adobe Creative Cloud, including Photoshop, Illustrator, After Effects, InDesign, Firefly, and other generative AI platforms. • Strong working knowledge of collaborative creative workflows, content supply chains, and asset management systems. • Familiarity with Adobe ecosystem tools, Workfront, or comparable workflow/project management systems. • Experience managing large-scale asset adaptation, automation, and versioning across multiple channels and formats. • Strong understanding of production standards, packaging requirements, file preparation, and print/digital specifications. • Experience working with generative AI, creative automation platforms, personalization workflows, or emerging creative technologies is strongly preferred. • Excellent communication and collaboration skills with the ability to work effectively across internal teams, external partners, and global stakeholders, including translating technical concepts for non-technical audiences. Preferred Skills • Experience working within complex, fast-paced, highly matrixed organizations. • Familiarity with content supply chains, DAM systems, and marketing technology ecosystems. • Strong organizational and operational mindset with attention to detail and process consistency. • Ability to navigate ambiguity, adapt quickly to changing priorities, and solve problems proactively. • Passion for innovation, experimentation, and advancing tech-enabled creative ways of working. • Demonstrated “learn-it-all” mindset with curiosity and openness to new technologies, tools, and evolving business needs. The Coca-Cola Company will not offer sponsorship for employment status (including, but not limited to, H1-B visa status and other employment-based nonimmigrant visas) for this position. Accordingly, all applicants must be currently authorized to work in the United States on a full-time basis and must not require The Coca-Cola Company's sponsorship to continue to work legally in the United States. Skills: AI Platforms, Automation, Automation Tools, Branding Campaigns, Campaign Development, Campaign Strategies, Collaboration, Digital Experiences, Digital Innovation, End-to-End Testing, Generative AI, Large Language Models (LLMs), Marketing, Marketing Activation Pay Range: United States: 106,800 - 138,500 USD
 Base pay offered may vary depending on geography, job-related knowledge, skills, and experience. A full range of medical, financial, and/or other benefits, dependent on the position, is offered. Annual Incentive Reference Value Percentage: 15 Annual Incentive reference value is a market-based competitive value for your role. It falls in the middle of the range for your role, indicating performance at target. Location(s): United States of America City/Cities: Atlanta Travel Required: 00% - 25% Relocation Provided: No Job Posting End Date: November 17, 2026 Our Purpose and