Digital Marketing Manager

Position : Senior Marketing Strategist / Digital Marketing Manager Salary : PHP 100,000 - 120,000 per month Working Hours & Conditions: Observing Australian Business Hours Holidays : Observing Australian holidays ROLE OVERVIEW: A rapidly expanding Australian manufacturer of premium hybrid off-road caravans is seeking a strategic, self-directed Senior Marketing Strategist to take full ownership of its marketing engine. As the business transitions away from an external agency model, this role bridges high-level commercial growth strategy with hands-on, multi-channel execution. You will drive organic visibility, run performance ad campaigns, optimize CRM automation, and deliver consistent, high-converting sales leads for high-ticket outdoor adventure vehicles. If you thrive on autonomy, commercial accountability, and taking a brand’s digital and physical presence to the next level without micromanagement, this is your launchpad. RESPONSIBILITIES: 1. Search Engine Optimization & Organic Growth • Audit and execute comprehensive technical, on-page, and off-page SEO strategies to secure dominant Google rankings for competitive niche and industry terms. • Conduct ongoing competitor intelligence, keyword discovery, and content optimization to capture high-intent organic traffic. • Optimize architecture, metadata, and landing pages to lift conversion rates across all organic entry points. 2. Paid Performance & Demand Generation • Manage and scale paid acquisition across Google Ads, Meta (Facebook & Instagram), and re-targeting channels with end-to-end budget accountability. • A/B test ad creative, copy angles, and audience segments to decrease Cost Per Acquisition (CPA) while boosting lead quality for high-ticket inquiries. • Track and report on ROAS, lead-to-opportunity velocity, and cost-per-qualified-lead (CPQL). 3. Website Architecture, UX & Technical Oversight • Lead pre-launch technical QA and content auditing for the upcoming website release, ensuring optimal UX, mobile responsiveness, and conversion architecture. • Oversee day-to-day web updates, landing page builds, speed optimization, and basic CMS management. • Audit and streamline hosting, domain configuration, and DNS settings to successfully transition web management capabilities in-house. 4. CRM, Automation & Lead Nurturing • Implement and optimize automated lead workflows, qualification triggers, and multi-touch nurture sequences within Odoo CRM. • Bridge the gap between marketing inquiries and sales follow-up to minimize lead leakage and improve pipeline conversion rates. • Ensure reliable data hygiene, pipeline tracking, and customer journey attribution. 5. Campaign Strategy & Creative Production • Design and deploy seasonal promotional roadmaps, consumer campaign calendars, and multi-channel launch strategies. • Produce compelling cross-platform copy and creative assets for social channels, email marketing campaigns, and digital ad funnels. • Formulate proactive promotional pushes targeting major trade events, peak retail periods, and seasonal outdoor surges. 6. Print Production & Event Collateral • Coordinate and quality-check end-to-end design and print production for major trade expos and retail promotions (e.g., branded gazebos, flags, pull-up banners, brochures, and vehicle spec sheets). • Maintain brand consistency, typography standards, and color profiles across all digital and large-format physical touchpoints. • Liaise directly with print vendors and external merchandise suppliers to guarantee on-time delivery and strict production quality. 7. Analytics, Attribution & Commercial Reporting • Establish executive dashboards monitoring traffic acquisition, ranking movements, pipeline volume, and bottom-line marketing ROI. • Deliver weekly and monthly commercial performance reports with actionable, revenue-focused optimizations. Requirements • 5+ years of demonstrable digital marketing experience, with a background operating in a Senior Strategist, Growth Marketer, or Digital Marketing Manager capacity. • Demonstrated track record of independently managing five-figure ad budgets across Google Ads and Meta Ads Manager with verified ROI/ROAS impact. • Demonstrated technical and content SEO competence, evidenced by measurable gains in top-3 Google rankings for high-intent keywords. • Hands-on CMS and web management experience, including landing page optimization, UX reviews, and basic technical maintenance. • Strong experience with CRM architecture and automated email funnels, preferably with end-to-end lead attribution setups. • Native-level professional English fluency (written and verbal), with persuasive copywriting and copyediting abilities. • Demonstrated capability to operate autonomously during Australian business hours, setting priorities and delivering outcomes with minimal oversight. DESIRED (NOT REQUIRED): • Direct experience marketing to the Australian consumer landscape, particularly within automotive, off-road touring, caravan/camping, or high-value lifestyle manufacturing sectors. • Practical administrative experience with Odoo CRM or comparable ERP/CRM platforms. • Working understanding of DNS, domain routing, cPanel/server hosting, and website migration processes. • Proficiency in Adobe Creative Suite (InDesign, Illustrator, Photoshop) or advanced Canva skills for producing print-ready, bleed-compliant vector artwork. • Prior experience successfully insourcing marketing operations from an external agency to an agile in-house setup.