Sales & Marketing Intelligence Analyst (GTM, AI, & Automation)

Internal Job Title: GTM Sales Intelligence & AI Analyst Reports To: Head of Marketing and Business Enablement Location: Nashville, TN or New York City Metro preferred (Hybrid); Remote within the United States may be considered for candidates with exceptional qualifications and experience. About the Opportunity SPS North America is seeking a Sales & Marketing Intelligence Analyst to help strengthen our go-to-market (GTM) strategy through sales intelligence, data analytics, artificial intelligence, and automation. This is a hands-on, technology-driven role that will help Sales, Marketing, and leadership identify new business opportunities, better understand target accounts, improve account planning, and increase organizational efficiency through the effective use of data and AI-enabled tools. The successful candidate will become a key resource for our sales intelligence platform, Apollo, while leveraging Microsoft Copilot, CRM, LinkedIn Sales Navigator, marketing automation, and other technologies to uncover business opportunities, identify decision-makers, monitor market activity, and deliver actionable insights. A significant component of this position will involve developing AI agents, automated workflows, reusable prompts, and tools that streamline prospect research, reporting, account planning, presentations, and other recurring go-to-market activities. This is an excellent opportunity for someone who enjoys working at the intersection of Sales, Marketing, Technology, and AI and is motivated by finding innovative ways to turn information into measurable business results. What You'll Do Sales & Account Intelligence • Serve as a primary resource and power user of Apollo, leveraging the platform for account research, contact discovery, data enrichment, segmentation, buying signals, list development, automation, and reporting. • Identify and research new target accounts using ideal customer profile (ICP) criteria, industry, geography, company size, office footprint, growth indicators, and other relevant business intelligence. • Research organizations, identify executive decision-makers and buying groups, and develop accurate, actionable prospect and account intelligence. • Monitor business developments and potential sales opportunities, including executive changes, office openings and closures, relocations, mergers and acquisitions, hiring activity, expansion, return-to-office initiatives, outsourcing activity, and other relevant market signals. • Translate research into actionable insights for Sales and Marketing, identifying what has changed, why it matters, relevant stakeholders, and potential opportunities for SPS. • Support adoption of Apollo across the organization by developing workflows, sharing best practices, assisting users, and identifying opportunities to maximize platform utilization. • Maintain accurate and current account and contact information across Apollo, CRM, and other go-to-market platforms. AI, Automation & Technology Enablement • Leverage Microsoft Copilot and other approved AI technologies to develop agents, automated workflows, and reusable tools that improve Sales and Marketing productivity. • Create prompts, templates, and automated processes to streamline prospect research, account intelligence, reporting, sales preparation, Account Planning, and Quarterly Business Review (QBR) preparation. • Develop AI-enabled solutions to assist with the creation, customization, and formatting of presentations, executive briefs, account-specific sales materials, and other business deliverables. • Identify opportunities to integrate SPS technology platforms, data sources, and AI capabilities to reduce manual work, improve consistency, and create scalable processes. • Promote greater self-service across Sales and Marketing by developing practical tools and workflows that enable teams to access information and complete routine activities more efficiently. GTM Reporting & Business Insights • Develop and enhance recurring reports, dashboards, key performance indicators (KPIs), and ad hoc analyses supporting Sales and Marketing objectives. • Analyze account, contact, engagement, campaign, customer, and sales data to identify trends, opportunities, performance gaps, and areas requiring attention. • Monitor target-account activity and evaluate how intelligence and prospecting efforts translate into engagement, meetings, opportunities, and other meaningful business outcomes. • Respond to evolving reporting and analytical requests from leadership, Sales, and Marketing by identifying the appropriate data sources and tools to deliver actionable information. Account Planning & QBR Enablement • Coordinate the Account Planning and QBR calendar, monitor completion, maintain templates, and support timely execution. • Provide account intelligence, company developments, executive changes, relationship information, competitive insights, and potential growth opportunities to strengthen Account Plans and QBR preparation. • Develop AI-enabled workflows that bring together CRM data, sales intelligence, account performance, and historical materials to improve the quality and efficiency of account reviews and planning activities. M&A Research & Target Development • Support mergers and acquisitions (M&A) research and target-development activities through company research, market intelligence, and executive identification. • Develop and maintain target-company lists based on acquisition criteria, market segments, geography, company characteristics, and strategic priorities. • Research potential acquisition targets, identify relevant owners and executives, enrich contact information, and monitor meaningful company developments. • Provide accurate contact lists, company intelligence, and relevant research to SPS leadership supporting M&A outreach and engagement. What We're Looking For • 3–5 years of experience in Sales Intelligence, Go-to-Market (GTM) Operations, Revenue Operations, Sales Operations, Marketing Operations, Account-Based Marketing (ABM), Business Development Operations, commercial research, or a related B2B role. • Experience working with B2B sales intelligence, CRM, prospecting, and marketing automation platforms such as Apollo, HubSpot, ZoomInfo, LinkedIn Sales Navigator, Salesforce, Eloqua, Marketo, or comparable tools. • Strong proficiency with Microsoft Copilot and experience using generative AI to research, analyze information, develop content and presentations, and improve business processes. • Demonstrated experience creating or implementing AI agents, automations, prompts, templates, or workflows that improve business productivity. • Experience developing target-account and executive-contact lists, conducting B2B account research, and identifying intent, engagement, or other commercial signals. • Ability to work across multiple technology platforms and identify effective ways to combine data, systems, and tools to solve business challenges. • Strong analytical, organizational, and problem-solving skills with the ability to translate complex information into clear, actionable insights. • Excellent written communication skills and strong attention to detail, data accuracy, and research quality. • Ability to manage multiple priorities, work independently, and collaborate effectively with cross-functional teams. • Bachelor's degree in Business, Marketing, Analytics, Economics, Information Systems, or a related field, or equivalent practical experience. Prior Apollo experience is preferred but not required. Candidates should demonstrate the ability to quickly learn the platform and become an internal subject matter expert. Physical Requirements • Ability to sit for extended periods while performing computer-based work. • Ability to frequently use a computer, keyboard, mouse, and other standard office equipment. • Ability to read, review, and interpret infor